Our website is managed by Fanatics (International) Ltd.
As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag on February 2nd, 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world.
Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for over 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga and Ligue 1 clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1, esports and Tennis.
Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S.
The British & Irish Lions Online Store at store.lionsrugby.com is operated under licence by Fanatics.
Contacting Us by Email
We are happy to answer queries on products, orders and anything else about the online store at the below address:
We endeavour to respond to all emails within 24 hours.
Contacting Us by Phone
If you'd like to speak to one of our friendly advisors, please contact us on +44 (0) 330 0536 006.
Our opening times are 9:30am to 5pm Sunday - Saturday. Outside of these hours, please send us an email and we'll get back to you swiftly.
Please note: Times correspond to UK local time. Phone lines are closed on UK Bank Holidays.
Contacting Us by Chat
We also offer the ability to chat directly with our friendly advisors. Simply select Chat Us to get connected now.
Contacting Us by Post
You can of course write to our team at any time using the address below:
British & Irish Lions Enquiries & Tickets
For general enquiries and anything to do with tickets please use the relevant contact details on the main www.lionsrugby.com site.